Who Knows? They Won't Tell Us
In exchange for all the beer he can drink, the University of Iowa's athletic "Herky" the Tigerhawk has signed a contract with Anheuser-Busch, brewers of Budweiser, to walk behind the Budweiser Clydesdales and pick up . . . well, a big bag of change.
How much? Herky can't talk, and UI administrators won't.
In a if-you-can't-beat-'em-join-'em switch in policy, the University has decided to join the company's push to encourage college students' binge drinking by linking its most prominent and popular logo with alcohol -- but this time share in the significant profits that will be produced by this joint venture. For example, did you know "For all of 2009, [Anheuser-Busch] posted a profit of $4.6 billion on $36.8 billion in revenue"?
Showing admiration and appreciation for the University of Iowa students' binge drinking reputation, a reputation that has made the UI one of the top party schools in the nation, an anonymous industry observer commented, "I have to say, now that Bud's bagged the UI's students I have to switch its stock from a 'hold' to a 'buy.' This one's big!" [Photo credit: Nicholas Johnson, Sept. 8, 2007, football game, scheduled times and bars for group binge drinking] . . .
For more of this lighthearted, tongue-in-cheek exploration of all the blessings that will flow from the University of Iowa's promotion of binge drinking (for the shareholders of Anheuser-Busch as well as the students), click on this link: